The beautiful thing about small business is that you can break all the rules, and so we plan on taking full advantage of that here at Dublin Dog Co. Why hire some high falutin marketing genius to come up with the names of our newest "Original All Style, No Stink" dog collars when we have you? Who knows more about dogs, fun, and what feels right then the very folks who use and adore our products? That's right, NOBODY! So welcome to your first day on the job. We need you, your friends and family, including your dogs to vote on the various options for the five new color ways that will be introduced in the Spring of 2012. Simply visit our Facebook "You name the collar" section and place your vote. There are three name options for each color way that were provided by our fans. So go ahead, step up to the plate and set the course for the collection. It's all you!!!